PADDY POWER, RYDER CUP

From a four word brief of “Disrupt the Ryder Cup” we created and delivered the biggest stunt ever attempted by Paddy Power. CURB deployed a patented skywriting technology which connected to social media, allowing 5 planes to skywrite Tweets in real-time directly above the golf course.

The activation which was designed to support the European team, directly tied into the most famous comeback in golfing history.

The campaign trended on Twitter twice, was Paddy Power’s most commercially successful campaign ever, 10+ hours of Sky Tweet coverage from Sky/NBC, Broke Guinness World Record for Skywriting.

European Ryder cup players photographed campaign on course and players cited the campaign as having helped inspire them to victory.