The brief from iinet was to build brand awareness and leverage sponsorship of sports around Australia, including the Sydney Sixers Big Bash Cricket Team and the Hawthorn Hawks in the Australian Football League.

Branding By Air continues to execute an extended campaign targeting area’s where the national broadband network is being rolled out along Australia’s east coast, while simultaneously targeting key sporting events to maximise the exposure of the brand to as many eyeballs as possible.

Iinets’s marketing manger for sponsorship, Alicia Phillis says ‘the helicopter banners have been an extremely cost effective channel for iinet to drive an uplift in brand metrics in NSW’.

Branding By Air’s ability to target people on mass has been key to iinet’s ongoing extended multi banner campaigns.


Potential Eyeballs (population)
Average Vehicle Traffic
2-3+ 5
Frequency Cities
15 / 2250km
Total Flights / Distance
45 Hours
Est. Flight Time
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