LABATT LABUCKET LIST

Labatt beer’s bear mascot has a lot of swagger and was on a mission to tick off a big one on the Labatt LaBucket List… Skydiving into a Shaggy Concert (yes Mr. Lover Lover!).

We helped the bear achieve that and crossing it off his bucket list when he jumped from a helicopter and parachuted into Canalside Concert Series, Buffalo.

The jump was part of the Labatt Blue’s LaBucket List Sweepstakes, which gave away a trip to Vancouver.

Aerial film and photography with drones was then put together to send out to news and social channels