VITAMIN WATER

Vitamin Water came to us with a very simple brief, we want thirsty beach goers!

We suggested they launch their campaign with a BIG double aerial banner statement relevant to the beach crowds, ‘Take My Top Off’

Armed with two jumbo aerial banners and our technology to fly over land and populated areas, they hit the skies for an extended summer campaign.

Vitamin Water were able to access areas traditional outdoor media could not, packed beaches. Talkability circulated as a result and the intended cut through during the summer was achieved!