WIGGLE

UK’s largest online retailer Wiggle wanted to make a mark for their launch into the fitness crazed Australian market!

Wiggle are very clever marketers and in a one off, PR launch event they managed to get not only the raw exposure of the banner flight but they leveraged experiential on the ground and used the film content online afterwards!

The campaign was further leveraged with the use of the banner imagery in online & a press ad for Sports Illustrated.