Melbourne Cup time again and what better medium to use for the #melbcupcarnival launch than a helicopter banner flying around Flemmington?!

As is often the case, the final touches to give the event its extra hooks in the media come last minute so our team scrambled to get the banner produced last week, just in time for Monday!

All went off well with the event’s hash tag trending as #1 on twitter for the morning of the event!

Watch the video below and see how the great imagery was worked into the event – well done to all involved and good luck for the week’s horse racing festivities if you’re that way inclined.