To celebrate the arrival of the US juggernaut Netflix, we teamed up with our friends at IINET to announce it in the biggest and best way possible – by owning the sky!

We executed an extended Jumbo banner campaign that saw flights across the country, including over stadiums for the Sydney Sixers and above the AFL Grand Final parade supporting the Hawthorn Hawks, both teams sponsored by IINET.

It certainly had everyone talking and excited for the arrival of the largest player in the video on demand market!