MTV and Branding By Air partnered up to create a video screen like no one’s ever seen before. To promote the 2016 MTV Video Music Awards, we flew a 250 foot wide cinema screen along the Hudson River in New York City and displayed video on it using live projection mapping. The screen, which could be seen from miles away, announced the upcoming performance of Ariana Grande and Nicki Minaj on Sunday the 28th of August.

This unique feat earned MTV and Branding By Air the record for the Largest Aerial Projection Screen from the Guinness World Records. Find out more about the campaign at https://brandingbyair.com/vmas/