When Optus asked us how to stand out and make a statement in rural hubs to announce the arrival of NBN services in those areas, we said why fly one banner when you can fly two? So that’s exactly what we did to great effect over Coffs Harbour and The Gong.

Partnering with the team at Starcom, we took amplifying Optus’s NBN message to a new level with the two huge banners, which dominated the skies and had the locals stopping in their tracks, taking photos and asking each other what deals Optus are bringing to the area. It was a powerful and successful way to deliver Optus’ NBN message, generating a real buzz through the towns that reverberated to the local Optus stores. Optus, Yes!